ryan berget transparent
Rayelle Johnson
Norm Assiff
Ari Schacter
About our Firm
Where Experience meets results™.

We are a Personal Injury Law Firm dedicated and committed entirely to the practice of personal injury litigation.  If you or a loved one were injured in a car accident due to someone else’s negligence, contact us immediately. We also handle serious injury claims, including traumatic brain injuriesspinal cord injuries or Temporomandibular Joint (TMJ) injuries.

Assiff Law practices exclusively in the area of Plaintiff personal injury litigation, helping victims of accidents and negligence. Our founder, Norm Assiff was awarded the prestigious Alberta Civil Trial Lawyers Association (ACTLA) President’s Award for 2012–awarded to the one member of the Alberta bar who has distinguished himself or herself by his or her contribution to the profession or the community, the advancement of the law or their service to ACTLA.

We appeared at all levels of court in Alberta (Provincial Court, Queen’s Bench and the Alberta Court of Appeal) as well as the Supreme Court of British Columbia and the Federal Court of Appeal. He is a member of the Law Society of Alberta and the Canadian Bar Association, the Muslim Lawyers Association (former Western Canada Rep.), and are a sustaining member of ACTLA. 

Assiff Law won a precedent-setting case which greatly benefits the rights of accident victims in Alberta. We believe this to be the most important personal injury judgment in Alberta since 2004, when the Government of Alberta introduced the Minor Injury Regulation.  To view the decision, click here.

No fee until you collect

We want to make justice accessible. There will be no fee until you collect.


We get you the results you deserve

We aggressively pursue all heads of damages available to fairly compensate you – not just for pain and suffering but for loss of income, out-of-pocket and housekeeping expenses, costs of future care, etc.


We make justice accessible

We pay all disbursements and will do everything it takes to prove the full nature and extent of your injuries.


Our Mission

In a world where justice seems to be increasingly difficult to attain, we fight for the victims, in order to restore their life and dignity.

Our Vision

Everyone deserves fairness, everyone deserves kindness and everyone deserves justice.

Our Values

What we stand for

At Assiff Law, our core values are the foundation of everything we do. They guide our actions, decisions, and interactions with clients, communities, and each other.


Our unwavering commitment to justice is at the heart of our practice. We believe everyone deserves fair representation and access to the legal system. Our pursuit of justice is relentless, as we strive to ensure that every client receives the compensation and support they deserve.


We treat every client and their story with the utmost respect and dignity. We understand that behind every case is a human life impacted, and we approach each situation with empathy and sensitivity. Our goal is to uphold your dignity throughout the legal process, ensuring you feel heard and respected.


Fairness is fundamental in our work. We are dedicated to creating a level playing field for our clients, especially when facing powerful adversaries. Our team works tirelessly to ensure that fairness prevails, providing a balanced approach to every case.


We believe that kindness is a strength, especially in the often challenging realm of personal injury law. Our approach is one of compassion and understanding. We’re here not just as your lawyers, but as your supporters and advocates, every step of the way.


“We Care” is not just a phrase at Assiff Law; it’s a philosophy that permeates every aspect of our work. From the moment you reach out to us, you’ll feel our genuine concern and commitment to your well-being. We go above and beyond to ensure that your needs are met with attentiveness, understanding, and a deep sense of care.


Our commitment extends beyond the courtroom; we are deeply rooted in our community. We believe in giving back and being an active part of the communities we serve. Through our involvement in various initiatives and projects, we aim to make a positive impact and strengthen the bonds within our community.

Awards & accolades.

The acknowledgement of our Edmonton personal injury lawyers have earned us multiple awards for the work we’ve done for thousands of clients. Best Lawyers, Canadian Lawyer Magazine and Consumers Choice have all awarded us for excellence in the field of personal injury law. 

Best Lawyers 2024
Best Lawyers Award
Canadian Lawyer Magazine Top Personal Injury Boutique 2023
Top Personal Injury Boutiques Award
Assiff Law Office Three Best Rated Award 2023
Three Best Rated Award
Consumers Choice 2024 - 7 years in a row winner
Consumer’s Choice Award Award

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