Norm Assiff

Nore Aldein (Norm) Assiff, K.C.

Founder, Barrister and Solicitor
Personal Injury Lawyer, Norm Assiff

Our personal injury lawyers help people throughout the province of Alberta and are based in Edmonton.

About Norm

Born and raised in Edmonton, with ancestors settling in Alberta since the late 1800s, Nore Aldein (Norm) Assiff practices exclusively in the area of Plaintiff personal injury litigaton, helping victims of accidents and negligence. He has done so since 1998. Norm was awarded the Alberta Civil Trial Lawyers Association (ACTLA) President’s Award for his or her contribution to the profession or the community, the advancement of the law and service to ACTLA. and Kings’ Counsel in 2024 for his contributions and leadership to the Community and the Legal Profession. He has set precedents in the area of personal injury litigation and fights tirelessly for his clients and all Albertans. He has had the honour of representing 7000 Albertans with a success rate of over 99% in his career, even after taking on nuanced and challenging cases that have often set the standard in Alberta. He founded and owns the TOP ranked law firm in all of Canada based on google reviews.

He has appeared at all levels of court in Alberta (Provincial Court, Queen’s Bench and the Alberta Court of Appeal) as well as the Supreme Court of British Columbia and the Federal Court of Appeal and leave applications to the Supreme Court of Canada. Over the decades he has and still is an active member in numerous charitable causes involving the less fortunate, victims and advocates for victims. He is member of the Law Society of Alberta, the Canadian Bar Association, the Muslim Lawyers Association and is a sustaining member of the Alberta Civil Trial Lawyers Association (ACTLA) and has served the organization at every level including President in 2015-16. He is also a member of the American Association for Justice. He has given numerous lectures and seminars on the topic of insurance, tort, personal injury litigation and trial advocacy throughout his career to ACTLA, CBA and physicians. He has instructed and evaluated numerous Bar Admission Courses (CPLED) over the years for the Legal Education Society of Alberta/ CPLED (Discoveries/ Questioning and Client Interviews sections) and has written published papers on insurance litigation in Alberta.

Legal Precedents

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    2012 ABQB 34 Court of Queen’s Bench of Alberta
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    ABQB 696; [2014] A.W.L.D. 167; 235 A.C.W.S. (3d) 638; 576 A.R. 204 Alberta Court of Queen's Bench
  • Norm's Credentials

    Education

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    University of Alberta Law School (LLB)
    Bachelor of Laws, 1998
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    University of Alberta
    Biological Sciences with Minor in Physical Sciences - with distinction, 1989
  • Professional Memberships

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    Law Society of Alberta
    Current Member
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    Canadian Bar Association
    Current Member
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    ACTLA Alberta Civil Trial Lawyer’s Association
    Current Board Member & Sustaining Member
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    ACTLA Alberta Civil Trial Lawyer’s Association
    2015 - President
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    American Association for Justice
    Current Member
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    Muslim Lawyers Association of Canada
    Current Member
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    FAIR Alberta
    Member
  • Achievements & Leadership

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    ACTLA President's Award
    awarded to "a member of the Alberta Bar for contribution to the profession and community and stalwart dedication to civil justice in Alberta."
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    ACTLA Service Award
    In grateful recognition for and appreciation of his outstanding commitment to ACTLA and for his stalwart dedication to civil justice in Alberta - March 2016
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    Canadian Association of Physical Medicine and Rehabilitation 2017
    Certificate January 24, 2017 for Canada Wide Clinical Webrounds Medicolegal Special Interest Group Webinar Lecture
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    Organizational Diversity award winner 2019
    Diversity Magazine, 2019
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    Best Lawyers 2025
    2020 to Present - Named as one of the Best Lawyers for Personal Injury Litigation in Canada since 2020 in Best Lawyers, based on peer reviews, lawyer feedback, the caliber of each lawyer in their practice area and geographical area and being a member in good standing with the LSA.
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    Consumers Choice Award 2025
    2018 to Present - Best Personal Injury Law Firm in Northern Alberta
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    3 Best Rated Award 2025
    2017 to Present - Best Personal Injury Lawyers in Edmonton
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    King's Counsel 2024
    Appointed King's Counsel 2024 for demonstrated excellence in practice and contributions to the community and legal profession
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    Organizational diversity award 2019
    Diversity Magazine
  • Contact Norm

    Norm's Posts

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    We’re ready to fight for you. We’re ready to get you the justice you deserve. And we’re ready to start right now.

     

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