Norm Assiff

Founder, Barristor and Solicitor
Nore Aldein (Norm) Assiff practices exclusively in the area of Plaintiff personal injury litigaton, helping victims of accidents and negligence. He has done so since 1998. Norm was awarded the Alberta Civil Trial Lawyers Association (ACTLA) President’s Award for his or her contribution to the profession or the community, the advancement of the law and service to ACTLA. He has appeared at all levels of court in Alberta (Provincial Court, Queen’s Bench and the Alberta Court of Appeal) as well as the Supreme Court of British Columbia and the Federal Court of Appeal. He is a member of the Law Society of Alberta and the Canadian Bar Association, the Muslim Lawyers Association (former Western Canada Rep.), and is a sustaining member of ACTLA and has served the organization at every level including President in 2015-16. He is also a member of the American Association for Justice. He is an avid soccer fan and has played and coached at many levels over the years. He is a proud father and husband. Mr. Assiff has given lectures to several organizations including doctors and lawyers over the years and written numerous papers on insurance and tort law in Alberta. He has instructed and evaluated numerous Bar Admission Courses (CPLED) over the years for the Legal Education Society of Alberta (Discoveries/ Questioning and Client Interviews sections) and has written published papers on insurance litigation in Alberta.

Norm prides himself in always fighting for the little guy and was successful counsel in a precedent -setting trial which greatly benefits the rights of accident victims in Alberta and set another precedent which compels an insurance-hired psychologist to have a camera in the examination room to ensure victims of negligence are treated fairly and that the findings in the room are accurately and fairly recorded on paper. He has had the honour of successfully representing thousands of victims in his career and continues to fight vigorously for individual rights.

In addition to other awards, he was recently named a 2020 Best Lawyer for Personal Injury Litigation by Best Lawyers, a peer reviewed publication.

He strives to do his very best and works tirelessly for each and every one of his clients and  this is the mandate of his entire legal team.

Education and Bar

Notable Precedents

Professional Achievements & Leadership

Professional Memberships

Community Involvement

Contact Norm

Some of Our Testimonials

We are one of the most reviewed personal injury lawyers in Canada. We believe this is because we care deeply about offering everyone a fair chance at making things right. We can’t possibly fit all of our reviews on this page, but feel free to read them all here

Assif Law is hands down the best in Edmonton. Norm is so loyal and trust worthy, I could not ask for more. He assured me he will work in my best interest and he definitely came through. I can not express my gratitude towards him and his law firm enough. I also am so thankful to Brittney who communicated so clearly and efficiently with me in every way. They made the whole process run so smoothly and I did not have to worry about anything. I recommend Assif Law to anyone who is in need of the best lawyer. They made me feel like family and I appreciate all their hard work in making sure I received the settlement I deserved. Sincerely, Brendaread more
Blevi77
Blevi77
06:01 29 Jan 20
I would highly recommend Assiff Law firm to all my friends and family. Although it was a very long process, Norman's team never stopped working hard. Whenever there was something that my family nor I could understand, he made sure to explain it in simpler terms and always kept us updated with our case. He represented us with outstanding service and kept all matters professional! Thank you to Assiff Law firm team for everything you have done to help my family and I out!
Nam Tran
Nam Tran
19:42 28 Jan 20
Dealing with Norm and his staff for 2 years now, and I couldn’t be happier! Professional, prompt, and knowledgeable, I had full trust in their capabilities and was not let down. Thank you to Norm, and his incredible team! I will recommend you to everyone I know
Mabrouka Swenia
Mabrouka Swenia
19:24 17 Jan 20
I would recommend Assiff Law to all my friends and family. Although our case in particular was a long process, Ari never stopped working hard. Whenever there was something that my family nor I could understand, he made sure to explain it in simpler terms and always kept us updated with our case. He represented us with outstanding service and kept all matters professional! Thank you Ari and the Assiff Law team for everything you have done to help my family and I out!
Diana Dona
Diana Dona
22:42 07 Jan 20
Absolute five star performance by the team at Assif Law!Ari was able to get me a much larger settlement than I thought would get. Almost makes me look forward to having another accident. Great communication between everyone there and myself. I always knew where I stood and that gave me a great sense of confidence that justice would be done. Thank you so much Ari!
Dean Walsh
Dean Walsh
00:22 18 Dec 19