Experience the most convenient, award winning service, backed by our no fee unless we win guarantee.

Alberta Personal Injury Lawyers

Talk to us, not the other party’s insurance company!

Assiff Law is a Personal Injury Law Firm located in Edmonton, Alberta, dedicated and committed to the practice of personal injury litigation. If you or a loved one are injured in a car accident due to someone else’s negligence, contact us immediately. Assiff Law employs some of the best injury lawyers in Alberta.

At Assiff Law, you get over 2 decades of precedent-setting experience from one of Alberta’s top personal injury lawyers. Assiff Law has settled thousands of claims for injured Albertans.

If you need a personal injury lawyer or a car accident lawyer in Edmonton or anywhere in Alberta, call us today at 587-524-3000.

Our office is located in Edmonton, Alberta.

Assiff Law has been voted one of Alberta’s top three personal injury lawyers.


No fee until you collect

We want to make justice accessible. There will be no fee until you collect.


We get you the results you deserve

We aggressively pursue all heads of damages available to fairly compensate you – not just for pain and suffering but for loss of income, out-of-pocket and housekeeping expenses, costs of future care, etc.


We make justice accessible

We pay all disbursements and will do everything it takes to prove the full nature and extent of your injuries.


When you're hurting, We care.

We care. We understand, with our years of experience, what victims of accidents go through—from the obvious physical injuries to the impact they have on your day-to-day life, your job, your family and your overall well-being.

Meet our Team

Awards & accolades.

The acknowledgement of our Edmonton personal injury lawyers have earned us multiple awards for the work we’ve done for thousands of clients. Best Lawyers, Canadian Lawyer Magazine and Consumers Choice have all awarded us for excellence in the field of personal injury law. 

Best Lawyers 2024
Best Lawyers Award
Canadian Lawyer Magazine Top Personal Injury Boutique 2023
Top Personal Injury Boutiques Award
Assiff Law Office Three Best Rated Award 2023
Three Best Rated Award
Consumers Choice 2024 - 7 years in a row winner
Consumer’s Choice Award Award


Avg. Google Rating
1000+ Reviews
"... I highly recommend Assiff Law Firm to anyone who is looking for the best lawyer in Edmonton."

What is Personal Injury

Personal Injury is the legal term used to describe any form of injury to an individual’s physical body, mind or emotions caused by the careless actions or negligence of another.

Often, it’s more than just physical, or emotional harm. Personal injury suites can include demands for medical costs, lost wages, transportation and other expenses. Occasionally it can include damage to property, but that’s often a sepparate suit.


Call your doctor
then us

Personal Injury Laws in Alberta

There are many, and they are complicated. But that’s why we are here.

Every province has its own set of personal injury laws. It would be impossible to cover every single possibility, so Alberta uses a combination of statuses and case law for guidance. Most can be found in Alberta’s Minor Injury Regulation book.

What is Negligence?

Negligence lies at the heart of most personal injury lawsuits. Our job is to identify who is responsible for an accident and show that their negligence caused your injuries.

Negligence is defined as failing to fulfill a duty to another person. It’s the core reason for most personal injury accidents. It doesn’t necessarily mean someone intentionally harmed you. However, if someone doesn’t take reasonable steps to ensure his/her actions don’t endanger, injure or cause damage to anyone else, then that person has committed negligence.

Learn More about Negligence >

Personal Injury Process

What Should I expect?

When you call Assiff Law injury lawyers, we immediately work on recovering compensation for your injuries.

Personal Injury Lawyer, Norm Assiff

Consult with an Edmonton Injury Lawyer

The first step is to speak with an experienced personal injury lawyer near you.

Our lawyers will review the details of your situation and your understanding of events — your side of the story — so we can determine whether there is any basis for a lawsuit. Then, once you’re ready to move forward, we’ll help you develop a strategy for pursuing compensation.

If we take your case, the process may look something like this:


Gather Evidence

A thorough investigation is the foundation of every case we take on. We use police reports, medical reports, and eyewitnesses’ statements to get to the bottom of things.


Send a Demand Letter

We’ll write a demand letter to the individual responsible for the accident, and their insurance company. We consider the entire financial impact of the situation, including provisions for future medical bills, lost wages, and other related costs.


File a personal injury lawsuit

When an insurance company refuses to offer an acceptable settlement, we gain leverage by filing a lawsuit on your behalf. In addition, filing a lawsuit will provide us access to additional information from the defendants that we otherwise wouldn’t have access to.



After filing the suit, we can ask defendants for information that they might have been hesitant to provide. We can use these requests for admissions, interrogatories, and requests for production of documents to learn what evidence they have to support their claims.



Once both parties have looked at the facts of the situation, we can schedule a mediation to help resolve the dispute. This gives us the chance to present our side of the story to the defendant’s attorney, and negotiate a fair resolution.



If we’re able to reach an agreement prior to the start of the lawsuit, then we’ve reached a settlement. A settlement should take into account all past and future medical bills, lost wages, pain and suffering, etc., and will be paid out in one lump sum in return for you dropping the case.


Personal Injury Trial

If we are unable to settle for a fair amount, we go to trial. During the trial we present your case, employing the evidence we uncovered during discovery and present any expert testimony. 



What if the jury finds against you? If some sort of legal mistake was made by the defense team or the judge, we might choose to appeal. We would likely have to provide additional evidence and legal arguments in support of our position. If we were successful, the judge could overturn the previous ruling, or require another round of trials.

Types of Accidents

Motor Vehicle Accidents

Assiff Law can help you with virtually any personal injury situation. We are however very experienced with motor vehicle accidents.

car accident

Car Accident Overview

Car Accidents in Alberta

Car accident claims can be complex. They involve police investigations, medical records, witness statements, and expert testimony. Insurance adjusters often try to settle these claims quickly. But our personal injuries lawyers have experience investigating car accidents and collecting evidence. We know how to get the best results for your case. Call us today for a free consultation.

truck side

Truck Accident Overview

Truck Accidents in Alberta

Albertan traffic is busy with trucks and semis. Almost everyone knows, that if a care gets into an accident with a semi, the car will suffer the most damage. We understand the complexities involving truck accidents and our personal injury lawyers can help you navigate your case.


Motorcycle Accident Overview

Motorcycle Accidents

For bikers, riding their motorcycle is often compared to a dream come true. But this dream can turn into a nightmare if they get involved in an accident. Our personal injury lawyers are experienced in motorcycle accidents and can help you financially overcome your accident, so you can focus on healing.

You want justice. You want Results.

We get you both

Assiff Law is conveniently located in Edmonton Alberta, and provides quality legal representation throughout Alberta.

Assiff Law Office is an experienced law firm with many years of Alberta-based injury experience. We’ve worked with every major insurer. And they know we’re serious. When you call, you’ll always speak with a personal injury lawyer, not an assistant. And there will never be a fee until you win.

Our personal injury lawyers help people throughout the province of Alberta and are based in Edmonton.

Our personal injury attorneys serve all of Alberta including Edmonton, St. Albert, Leduc, Lethbridge, Medicine Hat, Fort McMurray, Grande Prairie.

Personal Injury Lawyer, Norm Assiff

Free Consultation

Let's Get Started

We’re ready to fight for you. We’re ready to get you the justice you deserver. And we’re ready to start right now.